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4 Big Trends in Marketing Technology

4 Big Trends in Marketing Technology

Published on 04 May 2017
Here are the top four things that are going to be hot in MarTech in the next 12 months according to agency leaders.
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New fish enter the agency pond

New fish enter the agency pond

Published on 04 May 2017
Agencies have enjoyed a generally stable decade when it comes to revenue, mostly thanks to digital-related services. But back in 2008, the top nine agency big fish saw a new gilled hybrid enter the waters.
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Building a Bridge to Customer Engagement Whitepaper

Building a Bridge to Customer Engagement Whitepaper

Published on 23 Mar 2017
Read the insights, challenges and future predictions for technology raised at the Think Tank in our 'Building a bridge to customer engagement' whitepaper.”
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Long live the unicorn!

Long live the unicorn!

Published on 23 Mar 2017
The era of digital revolution has created a demand for a new form of professional: the unicorn.
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Adtech and martech are merging

Adtech and martech are merging

Published on 01 Mar 2017
Marketing and advertising technology grew up in parallel. But the arbitrary distinctions of the past are becoming meaningless as marketers look for integration.
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Technology, Media and Telecommunications Predictions 2017 - Deloitte

Technology, Media and Telecommunications Predictions 2017 - Deloitte

Published on 28 Feb 2017
Deloitte’s 2017 Technology, Media and Telecommunications Predictions paper has, for the first time merged the three sectors – reflecting the increasing overlap across them. From biometric security and 5G networks to self-driving cars and machine learning, the paper provides an interesting insight into the future.
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Trace a line from customer experience to profits

Trace a line from customer experience to profits

Published on 01 Feb 2017
First some advice. You need to get over it. Customers take their very best experience in any context and apply it to every context.
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Digital Imperatives for Marketing whitepaper

Digital Imperatives for Marketing whitepaper

Published on 30 Nov 2016
With digital technologies disrupting industries everywhere, AIMIA and ADMA were brought together in a series of Think Tanks, to discuss the issues brought on by digital transformations and disruption. The resulting whitepaper identifies some key challenges faced by businesses across a number of industries and potential solutions to surviving in the digital era.
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Every sector is challenged by digital

Every sector is challenged by digital

Published on 30 Nov 2016
Ask Kodak. Or ask Nokia. Sometimes digital disruption is spectacular, as anyone who ever bought an iPhone or downloaded Instagram can agree.
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Jamie Conyngham | IoT and retail. How to turn objects into cash registers.

Jamie Conyngham | IoT and retail. How to turn objects into cash registers.

Published on 16 Nov 2015
IoT and retail. How to turn objects into cash registers. Taking retail out of retail
Tallk about Bringing the next billion "things" online. How brands can embrace IoT (Internet of Things).
Will talk about brining connectivity and intelligence to "things" so brands can deliver hyper targeted services to people with a simple tap of their smartphone without an app. These services include being able to buy directly from objects using your smartphone and without putting in your credit card details. About new concepts such as online retail facilitated by physical objects outside of the bricks and mortar store.
Will talk through actual retail IOT case studies like Pernod Ricard and Nestle as well as some upcoming projects we are working on and mock examples of what could be done.
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