2017 AMY Awards Winners


Peak Categories

Grand Prix Award
Sound Storm iPad Application | Nomad and Deepend  | National Acoustic Laboratories

Digital Person of the Year
Joe Purves - Digital Media Group

Digital Team of the Year
Deakin University's Digital Marketing Team

Digital Start-up of the Year
Start VR

Highly Commended
90 Seconds
Luxit

Most Outstanding Contribution
Matt Griffin

Best Student Entry
ReforMe | Christopher Simpson, Isabella Bain, Zachery Bacon  | The University of Sydney

Highly Commended
ePAT for Dementia App | Mustafa Atee | Curtin University

 


Campaigns


Digitally Led Marketing Campaign

Best Digitally Led Marketing Campaign – Automotive
R8 Blink | Holler Australia  | Audi Australia

Best Digitally Led Marketing Campaign - Financial Services
Smart Start on-boarding Program | Mercer  | Mercer Super

Best Digitally Led Marketing Campaign - Government & Not-for-Profit
E10 - A lot has changed in ten years | Ogilvy Australia  | Department of Energy and Water Supply

Best Digitally Led Marketing Campaign- Health & Wellbeing
Prospan - Don't Ignore a Cough | AFFINITY  | Flordis

Best Digitally Led Marketing Campaign - Lifestyle, Entertainment & Media
My Grandmother's Lingo | SBS Creative Labs  | SBS Online

Highly Commended
You've Gotta Have a Team | BMF | Football Federation Australia
Through the Dark | R/GA Sydney | Google Play Music

Best Digitally Led Marketing Campaign - Retail & Consumer Goods
Hungerithm | Clemenger BBDO - Melbourne  | Mars Chocolate Australia - Snickers

Highly Commended
Monopoly at McDonald's App | VML | McDonald's

Best Digitally Led Marketing Campaign- Travel & Tourism
#helloworldRELAY | Adshel  | helloworld

 

Social or Content Led Marketing Campaign

 

Best Social or Content Led Marketing Campaign - Financial Services 
Beta Products Ad Campaign | Cypha Interactive  | SGIO and SGIC

Best Social or Content Led Marketing Campaign- Government & Not-for-Profit
Be The Bill | Cummins&Partners Sydney  | Go Gentle Australia

Best Social or Content Led Marketing Campaign- Health & Wellbeing
Movember 'Suicide Notes Talk Too Late' | Cummins&Partners Melbourne  | Movember Foundation

Best Social or Content Led Marketing Campaign - Learning & Education

Highly Commended
Turning a brand into a storyteller | Fairfax Media | GE

Best Content Led Marketing Campaign- Lifestyle, Entertainment & Media
Through the Dark | R/GA Sydney  | Google Play Music

Best Social Led Marketing Campaign - Lifestyle, Entertainment & Media
You've Gotta Have a Team | BMF  | Football Federation Australia

Best Social or Content Led Marketing Campaign - Retail & Consumer Goods
Hungerithm | Clemenger BBDO - Melbourne  | Mars Chocolate Australia - Snickers

Highly Commended
Hendrick's Unusually Australian Cucumber | CX Agency Lavender | William Grant & Sons Australia

Best Social or Content Led Marketing Campaign - Travel & Tourism
Out of Office Travelogue | The Monkeys  | Qantas

 

Best ‘Social Good’ Campaign

Meet Graham | Clemenger BBDO - Melbourne  | Transport Accident Commission

 


Products & Applications

Best Website or Online Service

Best Website or Online Service - Automotive
Supercars website | Adrenalin  | Supercars

Highly Commended
The Yello Platform | DriveYello

Best Website or Online Service- Financial Services
ASB Digital Concierge | VML  | Auckland Savings Bank

Highly Commended
REST Public Website | GHO Sydney | REST Industry Super

Best Website or Online Service - Government & Not-for-Profit
Thankyou's Track Your Impact | Yump  | Thankyou

Highly Commended
3D.I.Y. - Interactive Buildings | Wunderman-Bienalto | NSW Department of Planning & Environment

Best Website or Online Service - Health & Wellbeing
Happy People Wellbeing Program for Optus Retail | ABC Commercial  | Optus

Highly Commended
Care Nation - Website | G Squared | Care Nation

Best Website or Online Service - Learning & Education
UNSW Website | Adrenalin  | University of New South Wales International

Best Website or Online Service - Lifestyle, Entertainment & Media
My Grandmother's Lingo | SBS Creative Labs  | SBS Online

Highly Commended
Through the Dark | R/GA Sydney | Google Play Music

Best Website or Online Service - Retail & Consumer Goods
chadstone.com.au | Inlight  | Vicinity Centres

Highly Commended
Canon Oceania Website | AnalogFolk, Datacom, Canon

Best Website or Online Service - Travel & Tourism
"Key to the World" Digital Travel Wallet | Deloitte Digital  | Travel Money Group

 

Smartphone or Tablet Application

Best Smartphone or Tablet Application - Automotive
The Yello Platform | Drive Yello

Best Smartphone or Tablet Application - Government & Not-for-Profit
Days in Conflict: Fromelles and Pozières | ABC  | Department of Veterans Affairs

Highly Commended
Voters Voice | Conduct | Victorian Electoral Commission

Best Smartphone or Tablet Application- Health & Wellbeing
Sound Storm iPad Application | Nomad and Deepend  | National Acoustic Laboratories

Highly Commended
MyLife+ | Marcel Sydney | ViiV Healthcare

Best Smartphone or Tablet Application - Learning & Education
Nga Tapuwae Western Front | Locales  | WW100 Programme Office

Highly Commended
Days in Conflict: Fromelles and Pozieres | ABC | Department of Veterans Affairs

Best Smartphone or Tablet Application - Lifestyle, Entertainment & Media
Sydney Royal Easter Show - Re-defining event experiences | Mobiddiction  | Royal Agricultural Society of NSW

Best Smartphone or Tablet Application - Retail & Consumer Goods
Monopoly at McDonald's App | VML  | McDonald's

Highly Commended
The Yield app | Industrie & Co | The Yield Technology Solutions

Best Work in the Bottom Drawer - Applications
Bowling Buddy app | Deepend

 

Best use of Emerging Technology

3D Organon VR Anatomy | Medis Media