Meet the judges behind the 2017 AMY Awards

The AMY Awards are back! We are excited and getting ready to recognise and celebrate the digital industry’s most outstanding and inspiring campaigns.

Last year’s Awards saw an amazing array of digital talent and this year is proving to be no different… starting with our judges!

 This year, we were overwhelmed (and delighted!) with the level of response to our call for judges from digital experts around Australia and the rest of the world – over 500 experts keen to help us reward the best campaigns and demonstration of leadership in the world of digital in 2016. 

The selection process was extremely difficult, but we are confident that you’ll be amazed by the calibre of judges we have chosen. More than 200 specialists in all areas of business will deliberate over the best campaigns in 40 categories!

Our international panellists are part of renowned organisations such as Droga 5, Google and Twitter (just to name a few) and come from all parts of the world including the US, UK Hong Kong, New Zealand, and Dubai.

To see our full list of judges visit our AMY Judges page.

To demonstrate the amazing talent sitting on our panels, we’d like you to meet our Executive Judges who bring decades of experience and insight to all categories.


Matt Griffin CEO Deepend Group
Judging In:
Chair of Judges

Matt Griffin, CEO Deepend
Chair of Judges

With a very impressive CV, Founder and Chief Executive of the Deepend Group, Matt Griffin brings over 20 years of experience in design and interactive media to the AMY judging panel.


Matt’s digital career launched in the UK during the formative years of the digital communications industry and has been riding the digital wave ever since.

Under his management, the Deepend Group has grown to include brands such as Deepend (Digital), Nomad (Creative Tech), History Will Be Kind (PR/ Social) and How to Impact (Innovation). The businesses cover a breadth of consultancy and have won numerous awards.


While winning awards is extremely satisfying, Matt has also taken part in many interactive panels and award juries around the world including; Executive Member of the International Academy of Digital Arts and Sciences (The Webbys), Grand Jury for the Creative Standard Awards (CRESTA) and Co-chair of the Australian Interactive Media Industry Association (AIMIA) awards.


Rebekah Horne Chief Digital Officer NRL
Judging In:
Overall Digital Led Marketing Campaign

Rebekah Horne, Chief Digital Officer, NRL
Executive Judge for Overall, digitally led marketing campaign

From start-ups to the National Rugby League (NRL), Rebekah Horne is no stranger to the digital industry. With over 20 years’ experience in digital, telecommunications, mobile and media companies, spanning five continents, Rebekah has an impressive list of achievements under her belt. Named ‘CDO of the Year’ by the CDO Club in 2016 (the first Australian to ever win the title) is just the most recent addition to the list.

Rebekah is currently the Chief Digital Officer of the NRL, and previously held the same role at Network Ten for four years. During her time at the network, Rebekah launched Ten’s online streaming service tenplay. According to Ten’s CEO, Paul Anderson, tenplay generated an average of 25 million page views and 13.5 million video views per month in 2015.

Rebekah was also the Chief Executive Officer of LA based start-up, a Google and POLARIS Ventures backed e-commerce business. As Managing Director of EMEA and Asia Pacific at Fox Interactive Media, Rebekah oversaw the internationalisation for the business, managing 26 territories.

Rebekah is also a non-executive director at Greencross Ltd.


Melina Cruickshank Chief Editorial & Marketing Officer Domain
Judging In:
Social/Content Led Marketing Campaign

Melina Cruickshank, Chief Editorial & Marketing Officer, Domain
Executive Judge: Social/Content led marketing campaign plus Social Good

Melina Cruickshank has over 16 years of experience in the digital media industry with a focus on digital publishing.

Leading teams across client services, product, editorial and marketing, her experience covers audience acquisition, content marketing, custom and display commercialisation, mobile and social marketing.

Currently, Melina is the Chief Editorial and Marketing Officer at the Domain Group. In her short time at the Group, Melina has built a new division of 55 staff (consisting of journalists and audience marketers); launched a video series (Avalon Now), which racked up 2.2 million views in its first season (and incidentally, winning last year’s AMY Award for best use of social media or content); and has achieving some impressive results for the company. Within 18 months of joining Domain, monthly unique figures increased by 92 per cent and in key competitive markets they saw growth between 167 and 180 per cent.

Prior to Domain, Melina was busy building Fairfax Media’s online lifestyle division, growing their audiences to about 1 million unique visitors per month and launching brands such as Traveller, Essential Baby, Life & Style, The Vine, and Good Food. She also spent five years in the UK as Head of Digital for a local digital media agency, The View Communications.

In 2015 she was named among CMO’s Top 50 Leaders in Diversity.


Mike Sribney Executive Manager Wealth Digital Channels Commonwealth Bank
Judging In:
Website or Online Service

Mike Sribney, Executive Manager Wealth Digital Channel, Commonwealth Bank
Executive Judge: Website or Online Service

Mike Sribney is the Executive Manager Wealth, Digital Channel at Commonwealth Bank. With his passion laying in making a difference to customers and the bottom line, Mike has had a string of leadership roles in various markets, including Financial Services, Travel, Telco, Education and Media covering B2C and B2B markets.

His specialties include: digital strategy, agile delivery, customer centred design, design thinking, and innovation.


Anna Pearce Head of Interactive Disney
Judging In:
Smartphone or Tablet Application

Anna Pearce, Head of Interactive, Disney
Executive Judge: Smartphone or Tablet Application

An expert in digital user experience and interactive media, Anna Pearce is the Head of Disney Interactive for The Walt Disney Company Australia and New Zealand. She has undoubtedly one of the coolest jobs on the planet: creating (magical) digital experiences for the Disney, Pixar, Marvel and Star Wars brands.

Anna’s team of creative content experts across Melbourne and Sydney manage Disney’s web, social media, mobile and gaming presence, as well as the development of content and unique interactive moments for next-generation audiences.

Prior to Disney, Anna has held various digital roles working for Clemenger BBDO, Hooroo and Hilton Hotel Group in Australia and the UK.


Ryan Svaghi Group GM Product & UX Car Sales
Judging In:
Best Use of Emerging Technology

Ryan Svaghi, Group GM Product & UX, Car Sales
Executive Judge: Best use of Emerging Technology

Ryan Svaghi is the Group General Manger, Product Management and User Experience, at carsales LTD – Australia’s largest automotive classifieds business. He is a digital specialist with over 20 years’ experience across digital media, product strategy, user experience, content publishing and leadership.

Ryan’s areas of focus are across digital products and strategy, UX, web and apps (iOS and Android) as well as coaching and leadership. He celebrates innovation and embracing emerging technologies that simplify our way of life.

Ryan has also worked for leading brands such as Jetstar Airways, Qantas, Mercedes-Benz, Fairfax, GoPro, Oakley, Herschel Supply and Nixon just to name a few.


Lance Eerhard Chief Digital Officer Dan Murphy's
Judging In:
Student / Digital Team / Digital Start-up

Lance Eerhard, Chief Digital Officer, Dan Murphy's
Executive Judge: Student, Digital Team, Digital Start-Up

Chief Digital Officer at Dan Murphy’s, Lance Eerhard is passionate about developing seamless customer experiences at touch points and using a data-driven approach to deliver a world class customer experience in the retail environment.

It’s this passion for perfecting customer experience that has helped Dan Murphy’s score the Omnichannel Customer Experience title at the Retail Customer Experience awards in 2016.

With a career in retail spanning over 15 years, Lance is a leader with a strong digital and commercial acumen.