Time for your 'Don Draper' Moment

As the old saying goes: "Better late than never".

An idea that was too avant-garde for a fictional Heinz in a fictional pitch 50 fictional years ago, has come to life in the real world.

The real Heinz – part of Kraft Heinz Company, the third largest food and beverage company in North America – has resurrected Don Draper's failed pitch to Heinz in the hit TV series, Mad Men.

The simple campaign depicts foods that beg for ketchup – steak, chips, and a cheeseburger – without showing the actual product, with the tagline "Pass the Heinz".

On the TV show, Heinz executives found the idea "unfinished", but in 2017 it has been given the go-ahead, coinciding with the 10th anniversary of Mad Men. In a nod to the show, Heinz is crediting Draper's fictional agency Sterling Cooper Draper Pryce and the company's actual agency David Miami.

Draper would be very pleased to know that his rejected idea was, half a decade later, made into reality. We can all relate, I'm sure.

Many an agency have had progressive and brilliant ideas that were flat out rejected by clients and the disappointment is not so easy to recover from, but recover we must.

And what better way to do that than celebrate and be recognised for the campaigns and ideas that were realised and smashed every objective in the brief and then some!

Don't wait 50 years for your 'Don Draper' moment – enter the AMY Awards now!